Guinness Homes: Case Study
The Guinness Partnership needed a platform to account for all stages of the buyer journey, with marketing and sales working efficiently together.
The Umbraco CMS-based website not only enabled Guinness Homes' marketing team to access the right content for prospects, thereby helping people to see shared ownership as a potential option, it also incorporated the functionality to enable users to specify their search criteria, personalising the experience and increasing the chances of a potential enquiry.
Watch the below video to find out more.
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